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November 30.2025

2 Minutes Read

Black Friday Online Spending Hits Record $11.8B: What It Means for Consumers and AI

Colorful calendar with Black Friday highlighted, surrounded by gift boxes.

Black Friday Breaks Records: A New Era for E-Commerce

American consumers have shattered online spending records this Black Friday, with a staggering $11.8 billion in sales, according to insights from Adobe Analytics. This marks a notable increase from last year's $10.8 billion, and solidifies Black Friday as a crucial e-commerce moment, particularly as more shoppers opt for the convenience of online platforms.

Consumer Behavior Shifts: The Impact of AI

As they navigate deals, consumers are increasingly turning to artificial intelligence, with significant implications for how they shop. AI-driven traffic surged 600% this Black Friday, as tools like ChatGPT enhance the shopping experience, allowing consumers to find deals, conduct product research, and receive recommendations efficiently. Nearly half of surveyed shoppers reported using AI assistance to help them navigate through the vast array of deals

Mobile Dominance in Shopping Trends

Mobile shopping dominated this year's Black Friday sales, accounting for approximately 58.6% of online transactions. This shift reinforces the ongoing trend toward on-the-go shopping, as consumers increasingly use their phones and tablets to make purchases. Mobile payment options, particularly Buy Now, Pay Later (BNPL) services, saw heightened usage, with $761.8 million spent through these methods this Black Friday.

Global Spending Insights: U.S. vs. World

Globally, Black Friday spending reached $79 billion, a 6% increase year-over-year, according to Salesforce. This figure provides a comprehensive view of how Black Friday is growing not just in the U.S. but as a significant global shopping event, especially as brands utilize AI to enhance user engagement and optimize sales performance.

Future Predictions: Cyber Monday to Outdo Black Friday?

Looking ahead, experts predict that Cyber Monday, occurring just days later, is set to surpass even Black Friday in sales, with projections reaching $14.2 billion. The steady rise in e-commerce spending indicates that consumers are not only buying more but also seeking efficient ways to do so, often aided by technology.

Conclusion: The Resilience of the Modern Shopper

The record spending this Black Friday reflects both consumer resilience and a shift towards digital-first shopping experiences. As shoppers become increasingly sophisticated, driven by technological advancements and a desire for value, businesses must adapt to these changes to capitalize on the future of retail.

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